Park Central is a master planned transit oriented development (TOD) spanning three adjacent sites, including retail, residential apartments, student accommodation and a ‘sky park’ recreation space

This project involved a number of physical challenges such as transport links, cross block links and a subterranean bus tunnel.  DMA Partners ensured these constraints were addressed through the architectural and urban design response in a way that offered a commercially viable solution.

We had a strong understanding of the project vision, catchment demographics, likely expenditure and neighbouring activity generators which enabled us to deliver an assessment of the retail configuration to advise on the restructure of the asset maximising valuation and functional design.  This involved implementing a collaborative design management process to meet retail trading requirements so that major tenant and commercial lease negotiations could commence.

Key project partners: Wee Hur, Urbis, Woods Bagot

“We are impressed by the responsiveness of DMA Partners, particularly their efficiency, and the level of professionalism they have demonstrated on our project.  DMA have proven their capability and ability to deliver taking into account various constraints and always taking a very scientific approach to analysing which always results in very actionable outcomes.

We are extremely satisfied with the high level of service delivered by the DMA team and we would without reservation, recommend DMA Partners to any individual or company who is considering using their services.”

Wee Ping Goh
Chief Executive Officer
Wee Hur Capital