Retail and Mixed-Use
DMA Partners has been appointed to assist in the repositioning of this ageing neighbourhood shopping centre with a view to improving the trade potential, income profile and overall asset value of the centre for the owners.
Springfield Fair was first developed in the mid 1990s and further expanded in the mid 2000s but has not seen a major refurbishment since that time. With increased competition in the catchment, the centre was trading down and was in need of repositioning.
DMA Partners assisted in the preparation of a development strategy on behalf of the owners to introduce an improved food & beverage offer, remix the centre and undertake a general refurbishment of the asset to improve customer experience and amenity.
DMA Partners has been engaged as the Development Advisor, Project Manager and the Tenancy Delivery Manager to deliver the approved strategy for the repositioning of the asset. The project is currently under construction and is due for completion by mid 2020.